September 16, 2019

O2 Media’s The Balancing Act on Lifetime Television with Kim Alexis and Sashco

The following segment aired on O2 Media’s The Balancing Act on Lifetime Television. Joining the show was Kim Alexis to discuss mildew.  

O2 Media’s The Balancing Act Host Danielle Knox: You know the blackish, pinkish, orange-like stuff on the lining of your tub, it’s that colorful something that you have to drench in cleaning product and scrub away with fine bristles as you bend your back out of shape. What are we talking about here, Alexis?

Alexis: I have a few facts about mildew for you.  It can be any color – black, orange, green, or white. It can be transported by insects, animals, or by air. So, we’re not bad house-cleaners.

O2 Media, The Balancing Act: That’s the thing I always find interesting is the fact that kitchens and bathrooms are breeding grounds for mildew, and it has a lot to do with the fact that it’s so humid in there.  So, again, it’s not our fault.

O2 Media, The Balancing Act I know a lot of parents out there probably feel the same way – you really don’t want your family exposed to any of that, because mildew organisms can cause respiratory problems and allergies. So, for a lot of families who have children who are already allergy sufferes, there on less thing that you want to worry about.

Alexis: Exactly. It’s just not good for them to have to deal with all that. So, there are ways to get rid of our mildew problems.

O2 Media, The Balancing Act: What can we do?

Alexis: There is this new product and it’s called Mildew-Free Sealant. What you do is literally replace the grout that you already have around your kitchen sink and around the bathtubs, which is where that mildew collects, and you put this in instead, and it actually is very easy. You do have to remove the old grouting and make sure the surface is dry and then put this on, and then you have to leave it for 24 or 48 hours before you get it wet again.

O2 Media, The Balancing Act: The great thing I like about this is the fact that it does clean up very easily. It cleans up with soap and water. That’s it.

Alexis: Also, it lasts for seven years.

O2 Media, The Balancing Act: That’s a great thing. I know for a lot of families and a lot of parents out there, you really want to be in a situation where you’re doing the best things you can for your family that you’re finding solutions to a lot of the problems that we have, and for a lot of us out there, it’s a pretty big problem, especially in our kitchens and bathrooms.

Alexis: We don’t think it’s really harmful sometimes. We sort of just think it’s something that’s just a color. If we had a microscope, we’d be horrified.

O2 Media, The Balancing Act:  I absolutely know that I would be, and one of the great things about this product is that you can find it in a lot of stores. We can also find it online at It’s also available at most ACE, True Value, as well as Do It Best locations, or you can check your local hardware retailer.

About O2 Media

Based in Pompano Beach, Fla., O2 Media℠ is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media℠ has engaged, entertained and educated viewers with such reputable shows as Designing Spaces and The Balancing Act, both airing on Lifetime Television. O2 Media℠ has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media℠ provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®. Household brands and blue chip companies alike, continue to depend on O2 Media℠ for effectively communicating their message to consumers.  For more information, visit

BrandStar Entertainment’s The Balancing Act with Chris Russo

BrandStar Entertainment

BrandStar Entertainment

The following segment originally aired on the August 12th, 2011 show on BrandStar Entertainment’s morning TV show, The Balancing Act on Lifetime Television.  The featured guest was the President and Chairman of The American Society of Travel Agents, Chris Russo. 

BrandStar Entertainment – The Balancing Act on Lifetime:  You might want to dust off your travel agent’s number or dig up their email address after watching BrandStar Entertainment’s popular “Smart Shopper” series.  You’ll not only learn just how much your travel agent can help in planning your next trip—you’ll also spare yourself a headache as well as money by not booking that trip yourself!

BrandStar Entertainment – The Balancing Act on Lifetime:  It doesn’t matter if you take to the skies, hit the road, or hop aboard a train– most of us would like to get the most bang for our buck when taking a vacation and doing it without cutting corners on comfort!

BrandStar Entertainment – The Balancing Act on Lifetime:  BrandStar Entertainment’s The Balancing Act on Lifetime brought in a true pro, President and Chairman of The American Society of Travel Agents, Chris Russo.  Chris is going to show how to stretch your dollar AND your legs– when you head out of town.

BrandStar Entertainment – The Balancing Act on Lifetime:  Gas prices are so high right now and airlines are charging arm and a leg for baggage—it’s crazy.  Traveling is expensive!  Is it possible to travel WELL and not spend a ton of money?

Chris:  Absolutely!  You just have to be a savvy traveler.  You have to be able to use a travel professional that’s looking for all those deals for you and especially one with The American Society of Travel Agents.

BrandStar Entertainment – The Balancing Act on Lifetime:  Most people think that the Internet would be the place to go and browse to find the best deals out there.  Is the web the best site for booking travel?

Chris:  The web is a great tool for both our customers and for us as travel professionals because there’s a lot of information for both of us to get.  But, it’s not the end-all… be-all… like we ALL want it to be.  You still want to use a travel professional.  A lot of people think that if you book your air, hotel and your car all together on a website that that’s the best way to do it.

BrandStar Entertainment – The Balancing Act on Lifetime:  That’s what I’d do.

Chris:  But, it’s not always the best.   

BrandStar Entertainment – The Balancing Act on Lifetime:  Ok, if I wanted to use a travel agent, what can they do for me that the internet couldn’t in terms of fees and savings?

Chris:  There are a lot of things.  Travel professionals are there with you before, during and after your trip so they’re always looking out for you—they’re your advocate.  For saving you money, we have connections already with the hotels you don’t have, meaning you don’t have to look up on the Internet at one o’clock in the morning!

BrandStar Entertainment – The Balancing Act on Lifetime:  What kind of insight can you give to our audience as a travel agent?

Chris:  If you’re going on a family cruise you want to make sure that a travel agent professional will make sure that you’re not sitting right above the disco, so that the kids can go to sleep at night and aren’t next to the engine room.

BrandStar Entertainment – The Balancing Act on Lifetime:  I think having a travel agent could be an important thing, but I don’t feel it’s something that a lot of people do think about.

Chris:  I think that there’s a misconception that prices are more expensive… when you use a travel professional—which is NOT true.  Travel agents are always going to be there and they’re going to help you throughout the process—so you really need to use one.

BrandStar Entertainment – The Balancing Act on Lifetime:  You have that “Human Experience.”  You have a physical person you know and can talk to instead of getting upset and banging on your computer keyboard when you can’t find what you’re looking for.

Chris:  When you’re standing in line at the airport because you booked a ticket online and there’s a line a mile long, it’s great to have a travel professional where you can pick up the phone, call them and have THEM help you out.  That’s what we’re there for!

BrandStar Entertainment – The Balancing Act on Lifetime:  How do the people wanting to travel, find the right agent for them?

Chris:  Finding a travel professional is like trying to find a good lawyer, CPA or a doctor.  Get recommendations from your friends.  Ask them.  They might have just come back from a great vacation.  Ask them who they used.  See if they can give some insight or can answer your questions the way YOU want them to be answered.  The other thing is, if you’re looking for something special… go to The American Society of Travel Agents at  It’s a great resource to find a good local travel agent that’s a member of The American Society of Travel Agents.

The award-winning television production team at BrandStar Entertainment is one of the industry’s leaders.  BrandStar Entertainment features a full array of creative services that include distribution, sound stages and production/post production facilities. BrandStar Entertainment is known for producing content driven shows like The Balancing Act on Lifetime Television, the only morning show in America produced by women specifically for women. BrandStar proudly carries a WomenCertified® Seal, demonstrating leadership in women friendly programming. BrandStar Entertainment’s The Balancing Act airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit BrandStar Entertainment’s website for The Balancing Act at

Fantich Media Group Offers Creative Marketing | The Key to Business Success

Fantich Media Group knows the value of a good marketing campaign. A well-executed marketing campaign, says Fantich Media Group, gives a business maximum exposure to its most likely potential customers. The professionals at Fantich Media Group have spent the last twenty years crafting integrated media marketing strategies for a wide spectrum of clients.

The modern world is inundated with so many products and services, says Fantich Media Group, that providing quality products no longer ensures success. Fantich Media Group explains that success in the modern market is ensured through marketing. Customers and potential customers, adds Fantich Media Group, need to be drawn in to a relationship with the businesses that are trying to reach them.

The best way to cultivate a fruitful relationship with customers, according to Fantich Media Group, is through multi-media marketing. Multi-media marketing spearheaded by the team at Fantich Media Group entails utilizing every form of communication available to educate and retain consumers. Fantich Media Group knows from experience that businesses must do more than merely advertise their products. In fact, businesses must use a combination of print, radio, television, and word-of-mouth and digital marketing channels to cultivate a position of market authority.

By disseminating expert information and executing savvy sales strategies, explains Fantich Media Group, businesses can secure the confidence and repeat business of their customers. By being a leading source of information, adds Fantich Media Group, businesses also attract the attention and loyalty of new customers. The best way to create a pervasive and evocative marketing campaign, says Marc Fantich of Fantich Media Group, is to find a creative ad agency that makes a habit of thinking “outside the box.” Fantich Media Group says outside-the-box marketing is not for special occasions or large multi-national corporations. It is a marketing philosophy anchored in creativity that makes the most of every advertising channel. A marketing agency that is worth its salt, says Fantich Media Group’s Marc Fantich, will be thinking “outside the box” all of the time.

Tips from Marc Fantich | Things to Remember when Advertising Locally

Growing numbers of small businesses are turning to local advertising to grow their companies. Media director and advertising expert Marc Fantich knows this well. To help large and small businesses alike, Marc Fantich has compiled several tips to consider before purchasing local advertising.

Fewer people are reading the newspaper, says Marc Fantich, but the rates are still rising. Newspaper advertising is not nearly as cost-effective as other means of advertising, explains Marc Fantich. He recommends staying away from it unless there is an extreme sale and your clients are college-educated or elderly. Remember that only some people read newspapers, says Marc Fantich. The newspaper has lost its reader base to the endless news stations on cable and satellite TV, as well as other news stations on satellite and local radio stations in markets across the nation.

Marc Fantich points out that yellow pages have gone by the way of the buggy whip. People simply don’t use them as much as they used to. Normally, people search online for phone numbers and companies they wish to find, says Marc Fantich.

Another option is to study Google search and learn how Adwords works in their search engine, continues Marc Fantich. This will take the average person three hours to learn, but is very important if you want people to find you, according to Marc Fantich.

It’s also important to stay away from clichés when writing scripts or providing the radio and TV stations with information. Marc Fantich explains that very few people care that your business is “family owned and operated for over 20 years.” This overused phrase has essentially lost its original value and meaning, says Marc Fantich. He also believes that the phrase “fast, friendly service,” causes listeners to think, “So what? You better offer me that!”

One of the most important tips that Marc Fantich offers clients is to avoid under spending. If a client needs $4000 to run a good campaign and they only have $2000, he recommends waiting until the complete budget is available. According to Marc Fantich, too may businesses fail because they under spend on an idea that is fundamentally a good one, but that not enough people will ever see or hear.