October 20, 2017

Fantich Media Group Offers Creative Marketing | The Key to Business Success

Fantich Media Group knows the value of a good marketing campaign. A well-executed marketing campaign, says Fantich Media Group, gives a business maximum exposure to its most likely potential customers. The professionals at Fantich Media Group have spent the last twenty years crafting integrated media marketing strategies for a wide spectrum of clients.

The modern world is inundated with so many products and services, says Fantich Media Group, that providing quality products no longer ensures success. Fantich Media Group explains that success in the modern market is ensured through marketing. Customers and potential customers, adds Fantich Media Group, need to be drawn in to a relationship with the businesses that are trying to reach them.

The best way to cultivate a fruitful relationship with customers, according to Fantich Media Group, is through multi-media marketing. Multi-media marketing spearheaded by the team at Fantich Media Group entails utilizing every form of communication available to educate and retain consumers. Fantich Media Group knows from experience that businesses must do more than merely advertise their products. In fact, businesses must use a combination of print, radio, television, and word-of-mouth and digital marketing channels to cultivate a position of market authority.

By disseminating expert information and executing savvy sales strategies, explains Fantich Media Group, businesses can secure the confidence and repeat business of their customers. By being a leading source of information, adds Fantich Media Group, businesses also attract the attention and loyalty of new customers. The best way to create a pervasive and evocative marketing campaign, says Marc Fantich of Fantich Media Group, is to find a creative ad agency that makes a habit of thinking “outside the box.” Fantich Media Group says outside-the-box marketing is not for special occasions or large multi-national corporations. It is a marketing philosophy anchored in creativity that makes the most of every advertising channel. A marketing agency that is worth its salt, says Fantich Media Group’s Marc Fantich, will be thinking “outside the box” all of the time.

Tips from Marc Fantich | Things to Remember when Advertising Locally

Growing numbers of small businesses are turning to local advertising to grow their companies. Media director and advertising expert Marc Fantich knows this well. To help large and small businesses alike, Marc Fantich has compiled several tips to consider before purchasing local advertising.

Fewer people are reading the newspaper, says Marc Fantich, but the rates are still rising. Newspaper advertising is not nearly as cost-effective as other means of advertising, explains Marc Fantich. He recommends staying away from it unless there is an extreme sale and your clients are college-educated or elderly. Remember that only some people read newspapers, says Marc Fantich. The newspaper has lost its reader base to the endless news stations on cable and satellite TV, as well as other news stations on satellite and local radio stations in markets across the nation.

Marc Fantich points out that yellow pages have gone by the way of the buggy whip. People simply don’t use them as much as they used to. Normally, people search online for phone numbers and companies they wish to find, says Marc Fantich.

Another option is to study Google search and learn how Adwords works in their search engine, continues Marc Fantich. This will take the average person three hours to learn, but is very important if you want people to find you, according to Marc Fantich.

It’s also important to stay away from clichés when writing scripts or providing the radio and TV stations with information. Marc Fantich explains that very few people care that your business is “family owned and operated for over 20 years.” This overused phrase has essentially lost its original value and meaning, says Marc Fantich. He also believes that the phrase “fast, friendly service,” causes listeners to think, “So what? You better offer me that!”

One of the most important tips that Marc Fantich offers clients is to avoid under spending. If a client needs $4000 to run a good campaign and they only have $2000, he recommends waiting until the complete budget is available. According to Marc Fantich, too may businesses fail because they under spend on an idea that is fundamentally a good one, but that not enough people will ever see or hear.