May 22, 2017

Thoughts from Rick Siskey: Making Your Business Appeal to Baby Boomers

Rick Siskey

Rick Siskey

Rick Siskey points out that in January 2011 the first of the baby boomers hit retirement age. What does that mean for your small business? According to Rick Siskey, companies can capitalize on this booming market for senior citizens with just a few simple business plan tweaks. The chairman of Siskey Industries, LLC, Rick Siskey knows the over 65 market is rapidly growing. This provides a prime opportunity for companies to target their marketing to this important demographic, says Siskey. [Read more…]

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