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Gregory Fake Discusses His Business-Rich Career Path

February 9, 2013 By Leave a Comment
Gregory Fake

Gregory Fake

Gregory Fake is an assistant television producer for Lifetime Television’s show, The Balancing Act.  Prior to television, Gregory Fake spent much of his career in business.  In the following interview, Gregory Fake describes his career path thus far.

Q:  How did you get interested in business?

Gregory Fake:  My grandfather was a worker on high steel and passionately interested in the stock market.  I grew up with stocks in that sense and was very aware of the markets from an early age.

Q:  It sounds like your grandfather deserves a lot of credit for where you are today.

Gregory Fake:  Yes, not only did I have a great desire to be like him, but he also put me through college.  So, yes, I owe him a great deal.

Q:  What type of business training have you received?

Gregory Fake:  I received my degree in Economics from the University of Pennsylvania and went on to get a law degree from Georgetown soon after.

Q:  What types of positions have you held in the business world?

Gregory Fake:  I have had tremendous opportunities in my career.  Fresh out of college, I worked for Andersen Consulting, one of the most prominent consulting firms in the world.  Then, I went on to work with several Fortune 500 companies developing and implementing manufacturing resource planning systems, customer service databases, and internal computer systems.

Q:  These sound like complex projects; what was your most complicated or memorable project?

Gregory Fake:  I helped the Federal Government design and develop their overall general ledger system for use in the General Accounting Office.  I also worked on programs for AMP Incorporated and The Campbell Soup Company that were relatively complex.

Q:  And what did you do with your law degree?

Gregory Fake:  I worked in banking law and was an enforcement attorney for the Securities and Exchange Commission.

Q:  What is so appealing to you about business?

Gregory Fake:  Business is what makes our world run; without it, we’d get nowhere.  Businesses provide the critical services and products that keep our communities functioning and thriving.

Q:  How did your business experience prepare you for television production?

Gregory Fake:  Over the years, while involved in the business sector, I helped produce a number of programs for businesses.

Q:  And has your past experience in business helped you succeed in producing television specifically for women?

Gregory Fake:  Absolutely. The Balancing Act is all about empowering women.  I have become adept at identifying issues that are important and helpful for women, just like one would with a client in the business sector.

Q:  Yes, but business isn’t always fun, is it?

Gregory Fake:  It is to me!  But, yes, The Balancing Act certainly has to be entertaining; it is television after all.

Gregory Fake lives with his wife and children in Pompano Beach, Florida.  In addition to his many professional endeavors, Gregory Fake is a deacon in his church, a prison minister, and an avid outdoorsman. 

Filed Under: Business, Professionals Tagged With: , , , ,

The Balancing Act on Lifetime with Laundry Buyer, Lori Wood and Refrigerator Buyer, Michael Burti from Sears

October 10, 2012 By Leave a Comment

The following segment aired on The Balancing Act on Lifetime Television. Joining the show was Lori Wood and Michael Burti from Sears to discuss how to get the most for your money with appliance deals.

The Balancing Act on Lifetime Television Host Danielle Knox:  Stretching our dollar is a top priority these days, so ‘The Balancing Act’ on Lifetime Television has invited Lori Wood, Laundry Buyer, and Michael Burti, Refrigerator Buyer, both with Sears, to help us save some green on our next appliance purchase. ‘Show me the money’ is a mantra that a lot of Americans are chanting these days.  When shopping for appliances can we do well in both price and value? Is it possible to have both?

Wood:  Absolutely, value is different to every consumer and we offer over 3,600 appliances at Sears, so we really do have a value that’s meaningful to every consumer. No matter what their budge is, no matter what the size of their wallet is, we have great products at every price point, from the top of the line down to whatever price point the customer is interested in spending.

The Balancing Act on Lifetime Television: Times are tough for so those price points may be lower for many of us. Do we have to sacrifice performance for price?

Burti:  Absolutely not.  You don’t have to sacrifice performance.  You’re probably going to have to sacrifice some features if you’re on a budget, but that’s okay.  I think what it’s going to come down to is having to do a little bit more research ahead of time, really trying to understand what features you have to have and which features you can live without.

The Balancing Act on Lifetime Television: How important is it to do your research, especially in these economic times?

Burti:  Without a doubt, if it’s an appliance then you are going to be living with it for a long time. You want to make sure that you’re going to be satisfied with it and that it is going to meet all of your needs.  Definitely do the research ahead of time, making sure that if you’re on a budget that you are going to get all of the features that you expect to get out of the appliance.

The Balancing Act on Lifetime Television: It seems like every day a new energy-efficient appliance pops up.  More and more, people are thinking about this. More and more consumers are heading towards buying these kinds of products. 

Wood: it’s a great way to go when you buy a new appliance and especially important because you will have it for a long time.  Today’s appliances are more energy-efficient than they have ever been.  In addition to saving water and saving energy which is so important, it saves you money so your utility bills are less.  The machines on the market today, like dishwashers use so much less water than before that they actually use less than if you washed dishes by hand.  And in a washing machine you can fit 25 bath towels in one load so you can do that many less loads of laundry.  They spin so fast that they take most of the moisture out of the clothes so you are also using your dryer for a lot less time.

Burti:  The appliance industry has come a long way and it’s really interesting to see all the things they’ve done to help save both water and energy.

The Balancing Act on Lifetime Television: I think the other important issue that a lot of us out there are worried about is the value.  Great value in important but the next question has to do with warranties and service.

Burti: A good thing about purchasing an appliance at Sears is the fact that we have our own service organization and when you make a purchase at Sears, your appliance is covered for a full year, 24 hours a day, 7 days a week, support on the phone and certainly if you need service, we have 10,000 trained technicians that are available 7 days a week for service.

The Balancing Act on Lifetime Television: How does Sears stack up to its competitors in terms of affordability and quality?

Wood:  We would like to tell you that we’re the leader in the industry as far as selection of appliances overall, especially as far as selection of energy star appliances.  And with the service organization that we just told you about, we can give you service and assurance with our price match that no one else can do.  You can go to sears.com for more information.

The Balancing Act on Lifetime Television is the only morning show in America produced by women specifically for women. Every morning, The Balancing Act on Lifetime hosts Danielle Knox and Kristy Villa tackle the issues that face today’s woman. Popular show segments include Live weather updates with Mark Mancuso, surprise celebrity visitors, and news about the latest trends affecting your life, home, career and family. The Balancing Act on Lifetime Television airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit The Balancing Act on Lifetime Television’s website at www.thebalancingact.com.

 

Filed Under: Health and Wellness, Media Tagged With: , , , , , , , , , , ,

Incredible Discoveries on Lifetime with Epil-Stop

March 7, 2012 By 10 Comments
Incredible Discoveries

Incredible Discoveries

The following segment aired on Incredible Discoveries on Lifetime Television. Joining Incredible Discoveries was Epil-Stop to discuss hair removal.

Incredible Discoveries on Lifetime Television: No matter where you find it, there’s only one way to take care of unwanted hair! Incredible Discoveries is proud to announce that Epil-Stop is the most sophisticated hair removal system ever created. In two quick and easy steps, Epil-Stop removes the hair using a botanically enhanced formula and conditions your skin with a revolutionary new, soothing Afterwash.

As seen on Incredible Discoveries, Epil-Stop’s advanced two-step hair removal system makes it easier, safer and more fun to get rid of unwanted hair while conditioning your skin at the same time! With an advanced formula featuring botanical aloe, shea butter and sweet almond oil, Epil-Stop is a refreshing new experience in hair removal. Incredible Discoveries shows how it is easy to apply and not only reduces hair, but make it less coarse and noticeable

Have a hairy back? You don’t have to shave it, you don’t have to put the wax on it and rip it off like they do in the movies.  Incredible Discoveries viewers can now use Epil-Stop. It’s fast, clean, easy, and makes you look good.  It mainly focuses on making sure that your skin isn’t going to be irritated or red, or have red bumps when you’re done.

The Epil-Stop system is exactly what Incredible Discoveries viewers have been looking for! Finally! Incredible Discoveries introduces A NO-Nick-Cut-Rip-Tear-Singe-Pluck-Tweeze-Rash-Burn-Scar-way to get rid of unwanted hair! It truly is the next generation in hair removal and works in as little as three minutes! It smells nice, it’s easy to use, and it works!  It’s the perfect solution to all shaving problems.  Epil-Stop really works!

Let’s talk about some other hair removal options.

Shaving. Endangering yourself on a daily basis, risking cuts, nicks, and gouges. And all for what? Just to have to go through it all again tomorrow? Epil-Stop is easier, safer and the results last longer. Even on thick, stubborn hair, Epil-Stop works quickly, easily and safely. With the Perfect Finish Neutralizing Afterwash, there’s no worry about skin sensitivity; it instantly neutralizes the remover and conditions the skin.

Waxing. It takes too much time out of your busy life and usually leaves you with those little red bumps and it hurts! Epil-Stop works in as little as three minutes so it’s fast, private and painless for everyone.

Electrolysis or Laser Treatments. These are intensive and extensive treatments that may or may not work; they take months, even years to undergo and they are also very expensive. Do you really want to spend thousands of dollars and waste hundreds of hours of your life driving to in-office appointments while still being afraid to wear your mini-skirt on Saturday without touchups? Epil-Stop takes just minutes, plus it’s economical, easy and effective.

Incredible Discoveries shows how Epil-Stop’s two-step system gets rid of hair quickly and easily for both women and men. You can apply and remove the Silky cream without ever touching it, using the special double-sided Epil-Tool. Use one side for smoothing on the cream and one side for sliding it off. It will give you the confidence to show your skin again. Let Epil-Stop put a stop to your unwanted hair. Epil-Stop’s two-step system is going to make life easier for Incredible Discoveries viewers, everywhere. It’s fast, easy, painless, economical, and private. To prove it, a woman will share her views on why she has made the switch to Epil-Stop.

Incredible Discoveries: So why don’t you tell me, what was the most important factor for you making the switch to Epil-Stop?

Woman: No more rashes.  It has an after-cream that you put on that neutralizes the chemicals.  So it’s got something that none of the rest of them have. For me, it’s all about the time.  I am a working mom.  And so, with other depilatory creams, it can take as long as ten minutes for them to work. The cream afterwards definitely let’s you know if you’ve left any of the cream on your legs.  It turns a different color. It comes in an aerosol can.  You put it on; it comes with a spatula.  Rub it on with the spatula, flip the tool around, and take it off with the rubber stop. You are done in three minutes.”

Incredible Discoveries: One of the main rules is to not use soap afterwards.  You are left with this awkward-feeling skin.  You don’t know what to do.  But now, Epil-Stop has completely made the solution with the neutralizing cream.  So it’s just perfect, isn’t it?

Woman: Absolutely. It’s a great product.

Incredible Discoveries: And Epil-Stop is economical. This makes it the perfect solution for taking care of unwanted body hair, all year long. Most hair removers are drippy and messy, and stink up your bathroom with a chemical smell. Not Epil-Stop! It’s thick and creamy, with fun and fruity fragrances. It works in as little as three minutes and the results can last up to twice as long as shaving!

This exclusive two-sided no-touch Epil-Stop Tool is an ingenious way to smooth on and slide off your hair removal cream. The applicator spatula ensures an even coverage of cream in those hard to reach spots, while keeping your hands clean. Specially designed grooves on the other end of the Epil-Stop Tool help make cream removal quick and easy. Incredible Discoveries shows how Epil-Stop works on all types of hair: fine, light, thick, dark and everything in between.

On Incredible Discoveries, see why the advanced Epil-Stop formula is strong and effective, but still gentle and skin-friendly. Epil-Stop silky cream acts as an exfoliant, removing dead skin cells from the surface of the skin. It contains moisturizers such as Aloe-Vera, Shea Butter and Sweet Almond Oil.

Most hair removers leave your skin red, irritated and bumpy. The revolutionary Perfect Finish Neutralizing Afterwash neutralizes any remaining hair removal cream on contact. The wash has a built-in pH color indicator that turns bright pink to show you where the residue is. It even gets rid of the smell that hair removers can leave behind on your skin. Then, it conditions your skin with shea butter, jojoba oil, vitamin E oil and aloe leaving your skin silky smooth, smelling clean and pH balanced.

ABOUT INCREDIBLE DISCOVERIES
Incredible Discoveries is a subsidiary of O2 Media Incorporated. More than just a direct response marketing firm, Incredible Discoveries also works with a variety of multimedia platforms, including social networking and web development. Incredible Discoveries offers handpicked on-air talent for each and every infomercial, video, or podcast it produces. With a staff of over 125 industry professionals, Incredible Discoveries has the right people to make things happen quickly, effectively, and with unrivaled success. Incredible Discoveries makes marketing assessable to businesses, both large and small, by offering low out-of-pocket cost in keeping every step of the production process in-house.

Filed Under: Beauty, Media Tagged With: , , , ,

Incredible Discoveries on Lifetime with Hyp-Yoga, Inc.

March 6, 2012 By 10 Comments
Incredible Discoveries

Incredible Discoveries

The following segment aired on Incredible Discoveries on Lifetime Television. Joining Incredible Discoveries was Hyp-Yoga, Inc. to discuss Hyp-Yoga 6 Week Series

Incredible Discoveries on Lifetime Television Guests:  Carly Heline Cummings, Becky Grabner, Kim Isherwood

Incredible Discoveries on Lifetime Television: Have you tried everything to lose weight and get fit? Have you spent hundreds of dollars on gym memberships, hard to do home work-out programs and packaged food services, only to find that you look and feel the same as when you started? What if Incredible Discoveries told you that you have everything already inside of you to stay young healthy and fit for life? This is Hyp-Yoga. The next step in the evolution of fitness.

Hyp-Yoga is more than just a home workout program. That’s because you not only learn to train your body, but your mind as well. Incredible Discoveries shows you how with Hyp-Yoga your mind will learn how to achieve the calm relaxed state needed to help your body shed unwanted pounds and inches. In just minutes a day, Incredible Discoveries guarantees you will begin to make the positive changes needed for optimum health and fitness.

From all appearances, it looks as if people are simply performing traditional yoga, a great way to strengthen and stretch your body. But, in truth they are doing much more than that. These people are performing an exercise routine called Hyp-Yoga. Hyp-Yoga is the next step in fitness evolution, combining a unique mind to body regimen that works you on the inside as well as the outside. Helping you to lose pounds and inches, tightening and strengthening your muscles and perhaps most importantly helping you to de-stress, which will help you to start burning fat as energy for your daily activities. Putting you on the right path for total mind to body health.

Now, here to help Incredible Discoveries understand what Hyp-Yoga is, we welcome the founder of Hyp-Yoga herself, Carly Heline Cummings, along with her co-founders, Becky Grabner and Kim Isherwood.

Incredible Discoveries: Now, Carly, why “Hyp-Yoga”?

Carly: Well, Hyp-Yoga is a true blend of mind to body fitness. No matter what form of diet or exercise you choose to do in order to lose weight and get in shape, if you want to succeed, you need to be in the right frame of mind, that is, you need to enjoy what you’re doing and focus on the goals you would like to meet. Hyp Yoga combines what I feel are the two most powerful fitness tools we can use for success, Yoga and Hypnosis.

Incredible Discoveries: How does Hyp Yoga actually work?

Carly: Hyp-Yoga works because we teach you how to focus your mind on what your body actually wants.

Incredible Discoveries: The people we have here today, they are not simply going through the motions of yoga; they are making positive changes in their minds.

Becky: For instance, this position they are in called “tree pose”. Someone performing regular yoga, can get into this position, it is not hard at all, and if they stand like this long enough, they will begin to feel it.

Incredible Discoveries: I’ve done that pose.  Most of the time, all I can think of is when will they let me put my arms down.

Carly: Exactly. But with Hyp-Yoga, we add visualization to this pose.  We have you tune your mind into the positive changes you’re presently making in this pose.  We teach you how to visualize your ideal body.  And because your mind is so powerful, your body will start to respond by gaining strength and burning calories.

Incredible Discoveries: Hyp-Yoga sounds so simple, but is anything really that easy?

Becky: Hyp-Yoga is simple, that’s an important thing to remember. Hyp-Yoga is the perfect form of exercise regardless of what shape you’re in, how old you are or even your fitness level. Carly, Kim, and I are all real women with real bodies.  Carly is in her 20’s, Kim is in her 40’s, and I am in my 50’s.  Even I can do it!

Kim: That’s the key, because every thought or idea in your mind has a corresponding physical reaction in your body.  In other words, you are and will become what you think.

For instance, if you constantly tell yourself you are overweight or fat, you will either stay overweight or you will become overweight if you are not already. Your body will organically morph into what you think of yourself. It would be wise, knowing this, to only think positive, powerful thoughts that can bring you closer to your ideal self.

Incredible Discoveries: The Hyp-Yoga 6 Week Weight Loss System centers around Hyp-Yoga’s revolutionary work out DVDs. Workout One on The first DVD in the Hyp-Yoga 6 Week Weight Loss System is called “Mind Body and Spirit” and introduces you to the basics of what Hyp-Yoga is all about. This easy to follow introductory workout is designed for everyone, regardless of your fitness level or whether or not you’ve ever practiced yoga before.

Carly: By using the Hyp-Yoga Program, your body will start feeling younger, leaner and more energized as you learn to let it rest and repair itself. You will keep create new healthy behaviors that will stick because you will be subconsciously motivated by the beneficial suggestions and encouragements you will receive when you perform Hyp-Yoga.

More importantly, your mind will learn how to bring itself to a relaxed, calm state where your body will have the chance to make the positive changes it desperately needs to keep you healthy and energized.

ABOUT INCREDIBLE DISCOVERIES
Incredible Discoveries is a subsidiary of O2 Media Incorporated. More than just a direct response marketing firm, Incredible Discoveries also works with a variety of multimedia platforms, including social networking and web development. Incredible Discoveries offers handpicked on-air talent for each and every infomercial, video, or podcast it produces. With a staff of over 125 industry professionals, Incredible Discoveries has the right people to make things happen quickly, effectively, and with unrivaled success. Incredible Discoveries makes marketing assessable to businesses, both large and small, by offering low out-of-pocket cost in keeping every step of the production process in-house.

Filed Under: Health and Wellness, Media Tagged With: , , , ,

The Balancing Act on Lifetime with ASPCA supervisory special investigator, Annemarie Lucas

January 12, 2012 By 10 Comments
The Balancing Act Lifetime

The Balancing Act Lifetime

The following segment aired on The Balancing Act Lifetime Television. Joining the show was Annemarie Lucas from the ASPCA to discuss dog adoption and how you know you are buying from the right type of breeders.

The Balancing Act on Lifetime Television Host Marybel Rodriguez:  If you’re planning on getting a new pet pooch, you could be paying a higher price than you realize.  Many pet stores and internet vendors are actually selling dogs that were bred in puppy mills.  The ASPCA, which stands for the American Society for the Prevention of Cruelty to Animals, wants to warn consumers about this problem before they buy.  Joining us is the top dig in a top-rated TV series, ASPCA’s Supervisory Special Investigator, AnneMarrie Lucas.

Lucas:  A puppy mill is a large-scale substandard commercial dog-breeding operation.  Basically, they house numerous dogs where their sole purpose is to breed over and over and over again, and the results of that breeding are the puppies that then get shipped to pet stores all over the country.  So the ASPCA strongly advices people not to buy puppies from pet stores.

The Balancing Act on Lifetime Television: Are puppy mills more prevalent in some areas than others?

Lucas: They are and Missouri is number one.  Followed by Nebraska and Oklahoma–but we also see them in Florida and across the entire country.  No state is without a puppy mill.

The Balancing Act on Lifetime Television: What should consumers know about the puppies sold at pet stores and over the internet?

Lucas: Every time you buy a puppy from a pet store or even over the Internet, if you have no idea where that puppy comes from and the origin and where their parents are from, then you have no idea of the health of that puppy.  So you could buy a puppy for thousands of dollars and then, in turn, spend thousands of dollars in medical bills because that puppy was not bred correctly.  They have hereditary diseases and they are very sickly so that could be a huge problem for you that you certainly cannot afford.

The Balancing Act on Lifetime Television: Then how do you know if the papers that you get when you purchase the puppy are legitimate or not?

Lucas: Basically, you don’t because pet stores and anybody can make a breed registry.  You can make one up if you wanted to. A responsible breeder will always invite you to their home. They will want to meet you, interview you, show you where the adults are, how they’re bred and they’ll show you the puppies and how they’re kept. A puppy miller on the other hand could care less about who takes the puppies.  They just want to get them out as quickly as possible and make as much money as they can.  So every puppy in a pet store is from a puppy mill and it is important that you remember that.

The Balancing Act on Lifetime Television: For those people who want to get involved, what can we do to help get rid of these puppy mills?

Lucas: We have to support legislation to protect puppies. You can write to your local legislators and tell them you don’t want puppy mills in your state.  Tell them you want responsible breeders only.

The Balancing Act on Lifetime Television: That is good advice and somewhere that people can start helping.  Can you tell The Balancing Act viewers where the best place is to actually find a pet?

Lucas: You should visit your local animal shelter or your local rescue group.  If you want a specific breed then contact a breed rescue group.

The Balancing Act on Lifetime Television: Can you tell me more about the animals in the shelters and why they deserve homes?

Lucas:  There are so many fantastic adoptable animals in animal shelters.   A lot of people think hat they’re only abused animals or that they have been abandoned because nobody wants the. That is absolutely not true. They are adoptable, beautiful and healthy.  You can go to aspca.org for more information on puppy mills and also responsible pet ownership.

The Balancing Act on Lifetime Television:  How are you able to deal with the trauma you see in abused and injured animals?

Lucas: It affects me every day and my heard breaks every day with the cases that we deal with.  I rush home at the end of the day and give lots of hugs to my dogs and cats and that seems to get me through the next day because I look at them and see their faces and realize how important my job really is.

The Balancing Act Lifetime Television is the only morning show in America produced by women specifically for women. Every morning, The Balancing Act on Lifetime hosts Danielle Knox and Kristy Villa tackle the issues that face today’s woman. Popular show segments include live weather updates with Mark Mancuso, surprise celebrity visitors, and news about the latest trends affecting your life, home, career and family. The Balancing Act on Lifetime Television airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit The Balancing Act on Lifetime Television’s website at www.thebalancingact.com.

Filed Under: Pets Tagged With: , , , , , , , , , , ,