In a world where the Internet has made comparison shopping easy, how important are price points? Gregory Leb has more than twenty years of sales experience and he has a few tips for companies looking for ways to attract and keep customers.
Good service is still important, Gregory Leb advises. The most active shoppers tend to stick with a few trusted places, often choosing those places for low prices as well as ease of experience. If you make customer convenience a priority, Gregory Leb says, you’ll attract those customers who like a hassle-free shopping experience. If you are a bricks-and-mortar location, is your site convenient to people who live nearby? Make sure parking gives your store quick and easy access from the parking lot, Gregory Leb tells businesses, so that customers think popping into your store is something they can do on the way home from work.
No matter what your price points, customers like to feel they are getting a deal. Gregory Leb advises offering e-mail specials and coupons to regular customers. One department store gives “cash” in the form of coupons that work like cash, but only on certain dates. This brings those customers back in the next week, Gregory Leb says, immediately turning a one-time customer into a returning customer.
Gregory Leb’s twenty years of experience includes work as national marketing director for Lamborghini North America and freelance marketing coordinator for Walt Disney World. Gregory Leb is currently national account manager for Sissine’s Office Systems, where he has managed accounts since 2006.
In a world where price comparison is so easy, Gregory Leb says, customers will likely always factor cost into buying decisions. But with Gregory Leb’s advice, securing and maintaining a loyal customer base is no longer a mystery.
About Gregory Leb
Gregory Leb, Sissine’s Office Systems’ national account representative, is committed to a simple motto, “Live well, and serve well.” An avid car collector and longtime cross fitness enthusiast, Gregory Leb has lived his life with a focus toward appreciating common things and embracing his good fortune.
Every man needs a man. For Gregory Leb that man was his stepfather who was a boxer in the Navy. Gregory Leb was naturally drawn to athletics as most young men are. For Gregory Leb athletics included the study of boxing. Encouraged by his parents, he started his boxing career with the Jacksonville, Florida police athletic league, working his way up to Super Middle Weight by his mid-teens. Gregory Leb continues a health oriented lifestyle that includes boxing which he says could add up to more than twenty-nine years physical fitness that has included boxing. Among his sports heroes he includes boxing greats such as Manny Pacquiao, Mohammed Ali, and Roy Jones, Jr. Gregory Leb continues to be active in a local Jacksonville gym specializing in martial arts, and self-defense; disciplines that benefit from Greg’s early passion for boxing.
Gregory Leb has been employed by Sissine’s Office Systems since 2006. As national account manager, he represents the Northwest Florida and South Georgia region’s top supplier of Lanier and Copystar brand copiers. Sissine’s has been in business for 25 years, with an emphasis on providing office automation solutions to businesses. Prior to his employment with Sissine’s Office Systems, Gregory Leb was a freelance marketing coordinator for Walt Disney World in Orlando Florida and marketing director for Lamborghini North America in Jacksonville Florida. During his time with Lamborghini, Leb was able to secure a deal with Universal for eight television shows with the Diablo Roadster. A life well lived indeed.
Gregory Leb’s interest in cars extends far beyond his employment with Lamborghini. He regularly participates in specialized auto racing around the country. He is a member of car clubs and has inherited a passion for collecting both vintage and new sports cars from his father who is also a car collector.
In addition to his love of cars, Gregory Leb also has a deep love for golden retrievers. He has a golden retriever named Molly who is two-and-a-half years old, which he bought from a breeder in Georgia. He and Molly live in Ponte Vedra Beach, right outside of Jacksonville.
As busy as he is, Gregory Leb puts a high priority on his charitable work. He is involved with the Mary Saulzbacher Homeless Shelter in Jacksonville, as well as Second Harvest Food Bank’s Lutheran Social Services. He supports both United Way and Cathedral Foundation Meals on Wheels.
Fitness, passion and charity have combined to shape a life that does embrace his simple motto; live well, serve well.