Nationally recognized media marketing firm Direct Media Power says radio provides cost savings for lead-driven businesses across the country. Today, the experts at Direct Media Power offer tips on how to walk all over the competition while operating on a shoestring budget.
Interviewing Experts: Good morning and thank you for speaking with us today. To begin, can you tell us what Direct Media Power does?
Direct Media Power: We are a pay per call marketing and media agency. Essentially, we allow our clients to only pay for the calls their commercials generate.
Interviewing Experts: How does that benefit your customers versus just paying per commercial?
Direct Media Power: Our clients do not have to foot the bill to have their commercial written or produced, for one. Additionally, since we buy airspace in bulk, we can run spots more frequently and on more stations. In addition, paying on a “per call basis” allows our clients to lock in their advertising expense.
Interviewing Experts: Which broadens their audience… But, why assume the costs for this? How do you know that your client is going to be successful and actually receive these calls?
Direct Media Power: We start with cash testing. This initial phase costs our clients as little as a few thousand dollars and we will gauge an expected number of calls based off this trial.
Interviewing Experts: What does Direct Media Power do to ensure your clients’ media offers a return of their investment?
Direct Media Power: We are very thorough and upfront during the testing phase. If the market isn’t there, the client will know. But, once a cash test has proven fruitful, we offer our partners a guaranteed return on their media placement.
Interviewing Experts: That’s a pretty nice promise. It sounds like Direct Media Power is a no risk way to advertise.
Direct Media Power: We consistently deliver results, yes, and we do this by advertising on radio the right way and by offering our clients the best service possible.
Interviewing Experts: What kind of advantage does radio have over the Internet for advertising?
Direct Media Power: Organic internet search is great, but most clients that are looking to grow can not count on non-paid search and with paid search it is extremely risking with no guarantee that clicks will turn into actual leads and/or sales. In addition, it’s no secret that the internet affiliate marketing industry is loaded with fraud and if you are not careful you can easily accumulate thousands of dollars in alleged leads that never amount to any type of actual business.
Interviewing Experts: But can’t consumers just turn the radio off or change the station?
Direct Media Power: Yes, they could. But, studies have shown that most people just carry on through the commercials for a number of reasons, such as they enjoy the host or there is not another station in the same genre available.
Interviewing Experts: So, businesses advertising this way really can gain an advantage over their competition?
Direct Media Power: We see it happen every day.
Interviewing Experts: We appreciate your time today. Thank you.
Direct Media Power: You’re welcome.
Direct Media Power, Inc. is a Chicago based pay per call marketing firm who partners with their clients to ensure a profitable campaign. Since the agency assumes a high level of financial interest in creating and promoting their clients’ commercial appeal, Direct Media Power ’s affectivity in their clients’ success is paramount to their own.
For more information on how Direct Media Power can help you stretch your advertising dollar farther, contact 888.302.5557
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