November 22, 2024

Posts Comments

O2 Media™ Shares Success Stories from Satisfied Clients

October 22, 2012 By Leave a Comment

Based in Pompano Beach, Florida, O2 Media™ is an industry leader in commercialized branded entertainment. Their cornerstone television series, The Balancing Act® on Lifetime Television has been a daily morning show for 5 years and offers a unique platform for customers to showcase their products. O2 Media™ offers both studio and field production as well as print and direct response advertising. The company’s professional and high quality productions have culminated in numerous lasting relationships and repeat clients. Here are a few of their stories,

****

I think anytime you get on TV in front of your target audience, it’s a huge opportunity to really demonstrate a product. There is nothing like showing people how it’s done as opposed to just hoping they stumble into it and want you to find out about it.

David Gonzalos II, Founder & CEO, Impact Advanced Can

I could not have said it better myself. We appreciate you putting your trust in our team.
Doug Campbell, O2 Media™
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

I have been on a lot of shows—I mean, a lot of national shows. The Balancing Act®, let me tell you, has been nothing but first class.

Robert Ferguson, Nutrition/Author/Endorser, Proclaim Nutrition

Robert, we have put forth a great deal of effort to ensure that our sets, our staff, and our end product meets our clients’ expectations. I am so happy to see that our efforts are paying off and that The Balancing Act has been a rewarding experience for you.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

It was a great experience. We saw it as a wonderful opportunity. The communication was good back and forth. You guys were very open to our suggestions on the script and making changes.

Judy Bellack, Primedia

No one knows your product like you and we are always happy to make changes to ensure that our segments best reflect our clients. We can’t wait to have you back and sincerely believe that The Apartment Guide will offer a real value to our viewers.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

Number one, it’s the format. Traditionally in the nutraceutical field, or nutritional supplement field, it’s mostly done by search engine optimization, marketing in magazines and print—which is really what some consider a dying breed. It’s becoming less and less effective. This is something where you have a targeted focus group. We have a product that really fits and aligns well with those people. It’s something, I think, that is going to really catapult us to something where there is going to be that recognition of the product.

Anthony Lucchetto, Owner, 180BodyClinic.com

As pioneers in the branded entertainment industry, we definitely understand navigating uncharted territories. We appreciate your kind words and are always here if you need anything. Thank you, Anthony.
Doug Campbell, O2 Media™
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

This is our first live, pre-taped broadcast. We’ve basically advertised in print only. We are very excited about the potential this could have for us now and in the future.

David Hawk, Marketing Consultant, Team Angel Barn Dad Nutrition

We can’t wait to see where this takes Team Angel and look forward to working with you later down the road.
Doug Campbell, O2 Media™
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

We haven’t done a lot of media that has been specific in television. Most of our media content is generally in print or generally it’s web-based. This is really kind of our first entre into television and direct-to-patient.

Michael Sullivan, VP Sales & Marketing, Avlon Pharmaceuticals

Having the ability to directly communicate with your audience offers you the chance to allow them to meet your product and gives an intimacy that print just cannot. We appreciate that this idea has helped build your brand.
Doug Campbell, O2 Media™
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

The budget was a really tight budget for us. You guys worked with us to get the cost down somewhat. It was a difficult decision from a cost standpoint for us but after thinking about it pretty carefully we thought that the opportunity that was presented to us to share our message, this message that we wanted to get out to people, was too good to pass up.

Gary Ike, General Manager, Talco Fire Systems

Gary, we are so glad that we worked something out and that you had this opportunity. Please keep in touch and let us know how things are going.
Lysa Liemer, O2 Media™
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

The value for the cost for the distribution and the potential amount of viables that are going to see this technology—you just can’t compare that to other options out on the market today.

Kim Lewis, Marketing Director, Home Grid Forum

Designing Spaces™ was created with the average DIYer and Homeowner in mind. We are so thankful that you opted to debut your product on television with us.
Lysa Liemer, Designing Spaces™
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

****

Our goal right now is to really get the Health Insurance Web name out there. Your audience matches our target of who we are looking for.

We also spoke with somebody else who was on the show and they gave us some good, positive feedback and some suggestions on how to go about promoting it on our own as well—which you had also provided some suggestions for that. I think that the background from the previous guests plus our initiative to brand Health Insurance Web with a target audience like yours is really what nailed it.

Lonie Murray, Marketing Manager, HealthInsuranceWeb.com

We cannot express how glad we are to hear that you based your decision to appear on the show on a recommendation. It is very difficult to earn that level of trust from former clients; I am happy to know that once the lights have dimmed and the cameras have faded that O2 Media™ and The Balancing Act® continue to remain in the spotlight. Thank you for your business and please contact me should you need further assistance.

Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

Filed Under: Media Tagged With: , , , , , , , ,

BrandStar Entertainment’s The Balancing Act with Chris Russo

January 12, 2012 By 10 Comments
BrandStar Entertainment

BrandStar Entertainment

The following segment originally aired on the August 12th, 2011 show on BrandStar Entertainment’s morning TV show, The Balancing Act on Lifetime Television.  The featured guest was the President and Chairman of The American Society of Travel Agents, Chris Russo. 

BrandStar Entertainment – The Balancing Act on Lifetime:  You might want to dust off your travel agent’s number or dig up their email address after watching BrandStar Entertainment’s popular “Smart Shopper” series.  You’ll not only learn just how much your travel agent can help in planning your next trip—you’ll also spare yourself a headache as well as money by not booking that trip yourself!

BrandStar Entertainment – The Balancing Act on Lifetime:  It doesn’t matter if you take to the skies, hit the road, or hop aboard a train– most of us would like to get the most bang for our buck when taking a vacation and doing it without cutting corners on comfort!

BrandStar Entertainment – The Balancing Act on Lifetime:  BrandStar Entertainment’s The Balancing Act on Lifetime brought in a true pro, President and Chairman of The American Society of Travel Agents, Chris Russo.  Chris is going to show how to stretch your dollar AND your legs– when you head out of town.

BrandStar Entertainment – The Balancing Act on Lifetime:  Gas prices are so high right now and airlines are charging arm and a leg for baggage—it’s crazy.  Traveling is expensive!  Is it possible to travel WELL and not spend a ton of money?

Chris:  Absolutely!  You just have to be a savvy traveler.  You have to be able to use a travel professional that’s looking for all those deals for you and especially one with The American Society of Travel Agents.

BrandStar Entertainment – The Balancing Act on Lifetime:  Most people think that the Internet would be the place to go and browse to find the best deals out there.  Is the web the best site for booking travel?

Chris:  The web is a great tool for both our customers and for us as travel professionals because there’s a lot of information for both of us to get.  But, it’s not the end-all… be-all… like we ALL want it to be.  You still want to use a travel professional.  A lot of people think that if you book your air, hotel and your car all together on a website that that’s the best way to do it.

BrandStar Entertainment – The Balancing Act on Lifetime:  That’s what I’d do.

Chris:  But, it’s not always the best.   

BrandStar Entertainment – The Balancing Act on Lifetime:  Ok, if I wanted to use a travel agent, what can they do for me that the internet couldn’t in terms of fees and savings?

Chris:  There are a lot of things.  Travel professionals are there with you before, during and after your trip so they’re always looking out for you—they’re your advocate.  For saving you money, we have connections already with the hotels you don’t have, meaning you don’t have to look up on the Internet at one o’clock in the morning!

BrandStar Entertainment – The Balancing Act on Lifetime:  What kind of insight can you give to our audience as a travel agent?

Chris:  If you’re going on a family cruise you want to make sure that a travel agent professional will make sure that you’re not sitting right above the disco, so that the kids can go to sleep at night and aren’t next to the engine room.

BrandStar Entertainment – The Balancing Act on Lifetime:  I think having a travel agent could be an important thing, but I don’t feel it’s something that a lot of people do think about.

Chris:  I think that there’s a misconception that prices are more expensive… when you use a travel professional—which is NOT true.  Travel agents are always going to be there and they’re going to help you throughout the process—so you really need to use one.

BrandStar Entertainment – The Balancing Act on Lifetime:  You have that “Human Experience.”  You have a physical person you know and can talk to instead of getting upset and banging on your computer keyboard when you can’t find what you’re looking for.

Chris:  When you’re standing in line at the airport because you booked a ticket online and there’s a line a mile long, it’s great to have a travel professional where you can pick up the phone, call them and have THEM help you out.  That’s what we’re there for!

BrandStar Entertainment – The Balancing Act on Lifetime:  How do the people wanting to travel, find the right agent for them?

Chris:  Finding a travel professional is like trying to find a good lawyer, CPA or a doctor.  Get recommendations from your friends.  Ask them.  They might have just come back from a great vacation.  Ask them who they used.  See if they can give some insight or can answer your questions the way YOU want them to be answered.  The other thing is, if you’re looking for something special… go to The American Society of Travel Agents at travelsense.org.  It’s a great resource to find a good local travel agent that’s a member of The American Society of Travel Agents.

The award-winning television production team at BrandStar Entertainment is one of the industry’s leaders.  BrandStar Entertainment features a full array of creative services that include distribution, sound stages and production/post production facilities. BrandStar Entertainment is known for producing content driven shows like The Balancing Act on Lifetime Television, the only morning show in America produced by women specifically for women. BrandStar proudly carries a WomenCertified® Seal, demonstrating leadership in women friendly programming. BrandStar Entertainment’s The Balancing Act airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit BrandStar Entertainment’s website for The Balancing Act at www.thebalancingact.com.

Filed Under: Business, Media, Travel Tagged With: , , , , , , , , , , , ,