Among the four major smartphone carriers in the United States, iPhone receives the most kudos from customers, according to a new survey by J.D. Power.
The survey examined the perspectives of customers of AT&T, Sprint, T-Mobile and Verizon on their overall satisfaction with these providers’ most popular inventory items. Research was performed over a five-month period ending in February 2014. On a scale of 1000 points, Apple devices received high scores among all participants (849 – Verizon; 853 – T-Mobile; 857 – Sprint; 850 – AT&T).
Over 20 percent of all smartphone owners noted that “price” was the leading factor in their purchasing decision, followed by customer satisfaction and future loyalty. Some smartphone owners cited “features” as the most important aspect, but that rate now lies at 35 percent, compared with 57 percent just three years ago. [Read more…]
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