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Respond to America’s “Cry for Health” with DR Marketing Group

November 12, 2012 By Leave a Comment

A pioneer in Branded Entertainment, O2 Media™ has a long history of success in Direct Response (DR) Marketing.  Working on DR campaigns for brands such as Black & Decker, Magic Juice Filter and the Infrawave Speed Oven on HSN has positioned O2 Media™ and DR Marketing Group as experts in the DR industry.

The DR Marketing Group at O2 Media™ is a turnkey marketing agency. DR Marketing Group is focused on developing and implementing brand integration and direct-to-consumer strategies.  With core competencies in direct response television production, branded entertainment, online & mobile marketing, and product distribution, DR Marketing Group groups is able to respond quickly and efficiently in order to meet the demands of an increasingly competitive marketplace.

Currently, the DR Marketing Group at O2 Media™ is working on campaigns for brands whose products offer some sort of ‘healthy’ advantage or alternative.  Products such as vitamin supplements have been featured by DR Marketing Group and even glass products that offer the durability of plastic in order to follow the health trend of avoiding BPAs.

DR Marketing Group offers clients a highly experienced campaign management team that has run campaigns that have grossed billions. DR Marketing Group has an award-winning production staff and consumer products & packaging services division spearheaded by a leader in the consumer products space for over 30 years.  DR Marketing Group provides detailed strategic planning & consulting to some of the industries top decision makers.

“Direct Response is still an incredible marketing and sales tool and we are starting to see a trend in products that offer healthy benefits & healthy alternatives.  The products are new, innovative and should do very well with the DR Campaigns we are developing and initiating for them,” says Doug Campbell, Executive VP of Programming and Founder of O2 Media™.

If your company offers products or services that provide healthy advantages or alternatives to consumers, Direct Response may be the perfect platform for it in today’s marketing environment.  The trends speak for themselves and O2 Media™ and DR Marketing Group are ready to help you.

To get more information about O2 Media™ and the DR Marketing Group, send your inquiries to: Brandutainment@o2mediainc.com

DR Marketing Group, based in Pompano Beach Florida, is a wholly owned subsidiary of O2 Media Inc, and the sister company of Quorum Productions Inc., BrandStar Entertainment and O2 Production Studios Inc.  DR Marketing Group is a turnkey marketing agency focused on developing and implementing brand integration strategies. With core competencies in direct response (DR) television production, branded entertainment, online & mobile marketing, and product distribution, DR Marketing Group is able to respond quickly and efficiently in order to meet the demands of an increasingly competitive marketplace. For more information about DR Marketing Group, please visit www.drmarketing.com or contact Christopher Seega, Vice President of Brand Development and Marketing, at 954-691-1102.

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The Balancing Act on Lifetime with JP Morgan Chase

April 17, 2012 By 5 Comments
The Balancing Act

The Balancing Act

The following segment aired on “The Balancing Act” on Lifetime Television. Joining the show was Donna Vieira to talk about Chase’s web services for small business owners.

The Balancing Act: Well, you know, ladies, we should be pretty proud of ourselves as a gender.  I’m going to go ahead and pat myself on the back on that one, because research shows we are now, more than ever before, an essential part of the business world.  There are more female CEO’s and more female executives, women own a growing number of businesses, and, in fact, women held nearly a million businesses nationwide and generated more than a trillion—yeah trillion with a t—dollars in 2007.  That’s according to the most recent US census data available and the numbers have only grown since that census.  Well, whether you are a lady who already owns a business or you’re thinking of starting one, we know you want to have every possible advantage.  That’s why, as part of our “My Career” series, we’ve asked Donna Vieira from Chase to join us today.  Donna, good morning, thanks for being with us.

Vieira: Good morning.  It’s a pleasure to be here.

The Balancing Act: You know, it’s interesting, I just read something the other day that said that more women than ever are now starting their own businesses.  Who are these women who are taking this plunge?

Vieira: It’s women from all walks of life that are starting their businesses.  It’s really a varied path that has brought them to small business ownership and I think what binds them is really a passion to drive the growth and success of their business.

The Balancing Act: I love that passion and sometimes, with that passion can come a few mistakes, right?  What types of mistakes do you see small business owners making?

Vieira: You know, one mistake, especially when it comes to taking your business on-line, is that small business owners may be a little bit intimidated so they may shy away from it a little bit.  They think it’s expensive, you know, a lot of them know they need to get a website, but they’re just really not sure how to get started.

The Balancing Act: You know, here’s a thing I think that’s fascinating is that, isn’t having that on-line presence kind of critical and key to the success of a small business?

Vieira: It’s absolutely critical.  It really is about reaching new markets, you know, taking your business from local to global.  It’s about helping you improve your cash flow, which is critical to any business.  You know, you can set up the site to accept payments on-line and get paid much more quickly and it’s about being much more productive.  In a small business, they’re busy people, they wear multiple hats and so this can help them react more quickly by taking their business on-line.

The Balancing Act: You know, I want to circle back to something you said.  You talked about “cash flow,” ’cause with small businesses, either you’re capitalizing it yourself or you’re undercapitalized.  And so when we’re looking for solutions, we’re looking for solutions that are quick, that are easy, and that are affordable.

Vieira: Absolutely.  And, you know, with Chase, we offer instant storefront, and that allows you to easily and affordably get your business online.  It helps you to design your site and accept payments on-line, you know, very easily.  It’s all about really creating an instant storefront.

The Balancing Act: All right, so, Donna, walk me through the process.  Consider me a typical small business owner.  I don’t have an on-line presence, I know I need one, how can Chase help?

Vieira: It’s really four easy steps.  The first is getting your domain name.  Secondly, you have to design your site.  Third, it’s about, you know, getting it set up for the web hosting.  And four, setting it up to get paid on-line, and at Chase, we have an experienced customer support team to help you each and every step of the way and you’re ready to get started.

The Balancing Act: I think the big thing that people think about, though, is when you do this you’re talking lots of time, you’re talking lots of money and I know when I had my guy do it, I’m sorry, I love you, but it cost a lot of money and it took a lot of time.  But that’s not necessarily the case here and I love that.

Vieira: It’s definitely not the case here.  With this site, you can make all the changes yourself, you can design the sites, there are a variety of templates for you to choose from, simple point and click templates, but it really allows you to customize and design your site for your own personality.  You know, you’re essentially the webmaster.  You’re not outsourcing that functionality, which can get very, very expensive.  The service really allows you to make changes when you want, where you want, how often you want and at no extra cost to you.

The Balancing Act: I love that, I love this.  Where were you when I needed you?

Vieira: You should have called me.

The Balancing Act: You should have given me your number—but somebody that you did give the number to—we wanted to check in with a small business owner.  We spoke with Susan Hess Lightner.  She’s the founder of the New Jersey Wine School, where they teach wine and spirit education classes, which are a prerequisite to the master of wine.

Lightner: I have no background in technical and I’m not very tech savvy, but it was very easy for me to build the website.  What was really wonderful was that I had customer support that I could just call or e-mail at any time and they would help me.  The representatives taught me how to add products to my website, how to add sales tax to my website, different categories, as well as gathering crucial marketing data of my clients.  From start to finish, it took me about a week to really navigate and feel very comfortable and savvy with the website.

The Balancing Act: Wow!  In one week, Susan said she was up and running and I love that, but here’s the other thing that I always think about.  Okay, so, my web guy gave me access—admin access—to get in and make changes.  But, girl, I think if I go in, I’m going to crash the site, so I always leave it to him to do that.  How easy is it to go in and make any kinds of changes you want to make?

Vieira: It’s very easy.  Again, you’re in control.  You can go in and make changes when you want, how often you want, and the site offers you really all the functionality of a big site.  So you can really suit your own business.

The Balancing Act: And I love the fact that the customer support is there, too, right?

Vieira: That’s exactly right.  Chase has an experienced customer support team that will help you each and every step of the way, so you’re never alone.

The Balancing Act: I love that.  So let’s cut to the chase, no pun intended.  How do we get paid quickly and easily?  And I know that’s what a lot of small business owners are always concerned about.

Vieira: Now, with Instant Storefront from Chase, we can set it up so you can accept payments on-line from any major credit card, debit card, and PayPal.  If you have an account at Chase, in most instances, you can have those funds available the next business day.  And most importantly, the transactions are secure for you and your customers.

The Balancing Act: And now, Donna, for the $64,000 question, cost.  How expensive is it to get all of these things kind of bundled together?

Vieira: Instant Storefront is really affordable.  It’s $29.95 a month for up to a hundred items in your catalog, plus credit card processing.  There is, in most cases, no long-term contract for you to sign and there’s free telephone support to help you each and every step of the way.

The Balancing Act: You really will have to leave me your number, Donna.  Thank you so much for coming by and sharing this wonderful information this morning.

Vieira: Thank you so much.

The Balancing Act: And for more information on Instant Storefront from Chase, simply go to the website.  It’s chase.com/storefronttv.  There’s a special offer, by the way, for viewers of “The Balancing Act,” so be sure and check it out.

The Balancing Act is the only morning show in America produced by women specifically for women. Every morning, The Balancing Act on Lifetime hosts Danielle Knox and Kristy Villa tackle the issues that face today’s woman. Popular show segments include live weather updates with Mark Mancuso, surprise celebrity visitors, and news about the latest trends affecting your life, home, career and family. The Balancing Act on Lifetime Television airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit The Balancing Act on Lifetime Television’s website at www.thebalancingact.com.

Filed Under: Business, Finances, Media Tagged With: , , , , , , , , , , ,

DR Marketing Group on Lifetime with Diversified Trading Institute

April 3, 2012 By Leave a Comment
DR Marketing Group

DR Marketing Group

The following segment aired on Incredible Discoveries. Joining the show was Diversified Trading Institute to discuss trading stocks.

DR Marketing Group: Whether investing for retirement through a 401K or dabbling in penny stocks, the public is fascinated by the influence the stock market has on our world economy. Trading in the stock market can be a very risky, complicated job.

DTI:  Diversified Trading Institute’s Trader’s Edge educates not only active investors and traders, but also people who have been interested in the market but never knew how to get started.

DR Marketing Group: It’s perfect for traders of all levels.

DTI:  Trader’s Edge provides a powerful educational experience that market enthusiasts will benefit from and be able to use immediately.  Trader’s Edge is based on the reality of the market and over 50 years of combines experience.

DR Marketing Group: Whether you are a beginner or an advanced trader, Trader’s Edge provides guidance and instructional expertise needed to become a better trader from the short and long term.

DTI:  I’m going to tell you how you can get your edge on the stock market in an understandable way with DTI’s Trader’s Edge, 7 strategies for profitable trading. Whether on a website or online, DTI gives a comprehensive education in training not just in the U.S. markets, but in global markets as well.

DR Marketing Group: Their success is based on their experience and their methodology and the numbers prove it. Diversified Trading Institute has successfully trained thousands of traders and investors around the globe. Joining me is DTI founder and creator of Trader’s Edge – 7 Strategies for Profitable Trading, Tom Busby. How did you get started?

DTI:  Well, when I first got started I didn’t know the difference between a commodity or a stock.  Just like so many people, what I said “Hey, let me learn”, and so by educating myself I got better.  It used to take real tragic news for a stock to plummet, but now if they miss by a quarter in a quarter then stocks can get trampled, so we’re really trading on volatility, which is what is in Trader’s Edge is the way to go.

DR Marketing Group: You’re hitting a key point – news will drive the market, it will drive the big market, it will drive the small market.  So if you understand news, and we do that in Trader’s Edge, if you understand what to do when news events occur, then you’ll understand how to make money when those events occur, so what you have got to do is you just got to continue to educate yourself.

DTI:  There are lots of key ingredients that go into this, and I’ve seen it inside your books and I’ve seen it on TV, time of day, key numbers and road map indicators.

DR Marketing Group: Let’s talk about time of day because I couldn’t imagine that the average person would know the time of day could mean so much in trading on the stock markets.

DTI:  Just think about one thing that’s a common characteristic of all of us – we like to eat.  Well, we call it lunch time in America, when does it start?  Eleven o’clock central time. When does it end? One o’clock central time, so if you know that, you know the market volume is going to die down, that’s a natural thing, you know not to pay too much attention to what’s going on because a real trend is not going to resurface until we get to one o’clock central time, and then you go on what I call the California market.

DR Marketing Group: And then you’ve got people all over the country who are doing that for breakfast lunch and dinner?

DTI:  We developed a chat room and this chat room is open 24 hours a day, we got people from all over the world participating in this.

DR Marketing Group: I think that is what is so unique about this is how people get to interact with one of America’s best traders literally at their fingertips.

DTI:  I might not have all the answers, but I’ll tell you this – we’re going to give our best effort and what we’re going to do is try to stay there with the student and take them through those different levels where he can achieve his goals.

DR Marketing Group: And your website, I’ve got to give you admiration for this, it shows every trade, every day just about real time.

DTI:  You know, people are always concerned “how much money are you making”, I say don’t be concerned about how much money your making, be concerned about the risks that you’re going to take in the trade. If you worry about the risk, the rewards will take care of themselves.

DR Marketing Group: That is great stuff. Tell us more about Trader’s Edge.

DTI:  What we try to do at DTI, we take you and we’ll teach you these steps, you’ve got to understand the code of the market.  You can’t have any chance of success unless you understand that code, and through the Trader’s Edge here, we’re going to go through that step by step to give you that overview that allows you to succeed.

DR Marketing Group: This collection is simple and easy to follow, anyone can benefit from it regardless of their current knowledge of the stock market, and when it is followed it can truly work.

Marketing agency DR Marketing Group is located in Pompano Beach Florida and offers turnkey brand integration strategies. The team at DR Marketing Group specializes in direct response television production, branded entertainment, online & mobile marketing, and product distribution. For more information about DR Marketing Group, visit them online at www.drmarketing.com or call 954-691-1102.

 

Filed Under: Health and Wellness, Media, Professionals Tagged With: , , , , ,